In a world of high-end competition, it is expedient to choose the right paperless way of hotel reservation. Gone are the days when one had to walk into a hotel to book a room and leave disappointed when the rooms are full.
Today, everything is made simple, with different software and technological equipment popping up.
Existing and potential customers are looking forward to easy and stress-free ways of sitting in the comfort of their homes and cars and making reservations to the hotel of their choice, regardless of how far a distance may be.
It is a well-known fact that if you want to operate a successful hotel, you need guests. In order to achieve this, get an online reservation software and watch the system work magic for your business.
If you have ever wondered why there is a fuss about the importance of the hotel reservation system, continue reading.
Let us explore the use of a reservation system, crucial to your chances of capturing and keeping your guests.
What is a hotel reservation system?
A hotel reservation system is a tool that plans the dates and length of stay for guests and payments from them.
This system enables guests to choose their rooms at the time of booking, and more advanced systems even allow customers to get extras such as wine, flowers, fruit or, other necessities to be placed in their room at the time of arrival or during their stay.
Though a reservation system sounds like a tool used at the front desk, it is an online portal or software that enables guests to book their stays online and pay for them using a secure portal.
This way, guests can complete the transaction quickly and efficiently from the comfort of their office, home, or on the go.
Why choose a reservation system?
It is a flexible quality solution that can account for all customer requests and can transform your hotel in the following ways:
Minimal work for the front office
When guests can book their stays, the reservation quickly pops into your system with all details intact, so all you have to do is get ready for their arrival when the time comes. It allows your reception staff more time to tend to their other tasks.
A good reservation software comes with efficient rate management as well. You can offer corporate rates, travel agent rates, special rates, or negotiated rates and likewise. Handle all of them from the online booking engine, with no hassles.
More Confirmed Bookings
Human error is a far less significant factor when guests put in their dates and specifications themselves.
Collect Data Easily
An online booking engine provides a ton of data right into your system. It gives you comprehensive reports on bookings and reservations along with in-depth insights into guest preferences. It helps you focus on vital factors to get more business.
Simplify Administrative Processes
Rather than responding to email inquiries and accepting reservations over the phone, an online booking system does the work for you. With an online system, you can easily send your guests automated pre-arrival, in-house, post-departure, and promotional emails or SMS directly from this online hotel reservation system. Thus, communicating with them and making them feel valued.
Zero Risk of Overbooking
When an organization operates without hotel reservation software, one person has to update the reservations coming in manually.
Any organization with a complex distribution network and diverse agents will have difficulty keeping track of booked rooms to can hardly avoid overbooking.
Improve guest experience.
A cloud-based hotel reservation system allows your guests to book their preferred room type on their computers, from their tablets, or on their phones.
With short forms and secure payment portals, your hotel reservation system makes the process of booking a room online simple, easy, and enjoyable.
Remember, this is their first impression of your hotel.
It will have a lasting impact on their perception of your brand. It should be user-friendly if your guests will complete the process and book online.
Multilingual & multi-currency options.
With the multilingual feature of some hotel booking software, your website visitors can use it in their preferred language. Besides, they can check out rates in their desired currency and make the payment effortlessly.
Access to competitors’ rate analysis
It gives room for your property to closely monitor competitors’ pricing strategies. It brings all your competitor’s rates into your booking engine, so you can compare, analyze, and decide your room’s pricing smartly.
In a nutshell, a hotel reservation system is a helping hand you need to keep your hotel business thriving ensuring that your property is running smoothly.