6 Best Recruitment Strategies in 2021

Updated: Feb 22


Recruitment in Ghana has exponentially improved and this means it requires a lot more than the basics.

Recruiting top talent now takes a combination of creativity and thoroughness. With technology, it is easier than ever to publish your job postings to a much broader audience. But you will need to connect with qualified candidates and drive excitement about the role and your company.


So, how do you recruit talent with a small budget and still stand out from other employers?


1. Use Social Media


One top strategy is to use social media platforms like Facebook, LinkedIn, and Twitter to share job postings, research talent, and network with potential candidates.

Social recruiting allows you to share job postings with your entire network and encourages a two-way conversation. Even if the people you reach aren’t interested in the role you’re hiring for, they may likely know someone who is a good fit. Plus, by sharing photos and videos from company events, your workplace, and/or day-to-day office life that align with your employer brand, you give potential applicants a glimpse into your company culture.


2. Consider Past Candidates

When you hire for a position, there are often a few talented candidates that end up not making the cut due to timing or other external factors. When you’re recruiting for a similar position, consider re-visiting the resumes of past applicants. These candidates are already familiar with your company and may have picked up new skills and experience since you last vetted them.

How do you keep track of these past candidates?

Get a Recruitment Software which will help you keep a record of candidates' details, including all documentation as well as past interview analyses or information.



3. Utilise Available Tools

To recruit talent with a small budget it is important to utilize all the available tools possible. A major advantage of recruitment in today’s business environment is that due to the internet, many businesses can gain access to a variety of online recruitment tools that can help find the perfect candidates that match the position available.

A lot of these recruitment tools provide businesses with data processing and analytics functions that were not once available to any recruiter. Of course, it is important to utilize the provided data and make intelligent and sound decisions based on the information you can obtain through the effective utilization of online recruitment tools.



4. Implement an employee referral program

Great people usually make a habit of surrounding themselves with other highly capable professionals. While many employees may already be sharing open roles with qualified contacts in their networks, a well-developed employee referral program can encourage even more of your employees to refer the best talent they know. Consider providing incentives for referrals with bonuses and contests so you can create excitement around the program.


5. Find Quality Candidates

HR recruiters should consider effectively seeking candidates based upon a certain criterion. For example, this may mean recruiting potential candidates who have worked in similar roles or have had a large amount of experience in a certain field of practice.

This avoids managers utilizing large amounts of time and money on looking for talent that may not necessarily be aligned with the organization and the potential role. Moreover, when focusing on targeting and attracting only highly qualified candidates you can avoid sifting through hundreds of unwanted CVs, develop strong relationships, and make the perfect hire.


With the right Recruitment Software, you can easily filter for candidates based on a variety of criteria, including the number of years of experience, qualifications, etc.


6. Conduct Effective Interviews

It is extremely critical to ensure that you can conduct effective interviews to recruit the best talent.

Organizations can effectively train managers to know what exactly they are looking for when recruiting employees. This avoids unnecessary retraining of employees that will waste valuable time and money.

It is also important to keep your candidates satisfied throughout the entire recruitment process. Some organizations take a lot of time during the recruitment process which can make candidates restless. Positively ensuring that candidates are satisfied with the recruitment process will lead to them becoming extremely great organizational advocates once onboarded into the company.


When it comes to finding and hiring the right people, you have to be persistent and willing to think outside the box. By embracing these modern recruitment strategies, you can quickly discover highly qualified, passionate professionals ready to join your team.

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